Yüce Zerey Kimdir?

Yüce Zerey Kimdir? 

Yüce Zerey Kimdir

Yüce Zerey Kimdir

Yüce Zerey Kimdir

İstanbul Bilgi Üniversitesi’nden burslu olarak Ekonomi lisansını ve London School of Economics’ten burslu olarak Bsc Economics lisansını aldıktan sonra Marmara Üniversitesi’nde İngilizce İktisat (MA) ve İstanbul Bilgi Üniversitesi’nde MBA Yüksek Lisans eğitimlerini tamamladı.

Bilgi Üniversitesi MBA Programları bünyesinde pazarlama yöneticisi ve öğretim üyesi olarak görev yaptıktan sonra Ülker bünyesinde pazarlama ve iş geliştirme müdürlükleri yaptı. Ülker grup şirketlerine ve grup dışı şirketlere yurt içi / yurtdışında pazarlama kapsamında yapılan çeşitli projelerin başında yer aldı.

Ülker’den sonra kariyerine Türk Hava Yolları’nda devam etme kararı aldı. Türk Hava Yolları’nda eTicaret ve Marka Müdürü olarak görev yaptı. Görevi esnasında, Türk Hava Yolları’nın e-ticaret, interaktif pazarlama faaliyetlerinden ve global marka yönetiminden sorumlu olarak global dijital ve marka dönüşümünü yönetti.

Türk Hava Yolları’ndan sonra The Coca-Cola Company’de; Türkiye, Orta Asya ve Kafkaslar Bölgesi’nin İnteraktif Pazarlama Müdürü, İnteraktif Pazarlama Grup Müdürü ve akabinde Entegre İçerik Direktörü olarak profesyonel yaşamına devam etti. Çalışma sürecinde, kurumun bölgede yer alan bütün markalarının tüm interaktif pazarlama dönüşüm ve yönetiminden, ek olarak da entegre iletişim kanallarının içerik üretim / yönetim faaliyetlerinden sorumlu idi.

The Coca-Cola Company’den sonra Unilever’de; Türkiye, İran, Orta Asya ve Kafkaslar, İsrail, Kuzey Afrika, Orta Doğu, Rusya, Ukrayna ve Belarus bölgesinin Digital Direktörü ve bölgede yer alan bütün kategori ve markalarının tüm dijital faaliyetlerinden sorumlu olarak kariyerine devam etti ve bölgenin Dijital Dönüşüm sürecini yönetti.

Unilever’den sonra da an itibariyle kariyerine Hepsi Burada’da CMO  olarak devam ediyor. Hepsi Burada bünyesindeki tüm pazarlama faaliyetlerini yönetiyor.

Yerli yabancı 130 ödül ile sürdürdüğü pazarlama kariyerine ek olarak 16 senedir Bilgi Üniversitesi’nde öğretim üyesi olarak görev yapmakta ve “Pazarlama Yönetimi, İnteraktif Pazarlama” derslerini vermektedir.

Akademik paylaşımlara ek olarak, Radikal Gazetesinde ve CNN Türk bünyesinde haftalık olarak köşe yazıları yazdı.  Doğan Yayınlarından 2014 yılında çıkan The Profesyonel, ve yine Doğan Yayınlarından 2016 yılında çıkan Fabrika Ayarlarına Dön adlı kitapların yazarıdır.

e-Mail: yz@yucezerey.com

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Youtubehttps://www.youtube.com/user/yucezerey

Radikalhttp://www.radikal.com.tr/index/yuce_zerey/

CNN Türkhttp://www.cnnturk.com/yazarlar/yuce-zerey


Ödüller

    1. Direct Marketing Awards, DPID, February 2011, Coca-Cola Happiness Truck Activation and Viral Film, Best Guerilla Activation Award
    2. Direct Marketing Awards, DPID, February 2011, Sprite Kafası Campaign, Best Mobile Marketing Campaign Award
    3. Digital Age Awards, Mediacat, April 2011,Sprite Kafası Campaign, Best Mobile Campaign Award
    4. Direct Marketing Awards, DPID, February 2012, Coca-Cola Valentine’s Machine Viral Video, Best Viral Marketing Campaign
    5. Digital Age Awards, Mediacat, April 2012, Coca-Cola, Mothers’ Great Football Secret, Best Creative Mobile Marketing Campaign
    6. Mixx Awards, IAB, May 2012, Coca-Cola, Rock’N Coke Microsite, Best Digital Integration Award
    7. Mixx Awards, IAB, May 2012, Sprite Kafası Microsite, Best Direct Marketing Campaign Award
    8. Kristal Elma Awards, Advertising Association, June 2012, Sprite Kafası, Mobile Marketing Certificate of Achievement
    9. Kristal Elma Awards, Advertising Association, June 2012, Coca-Cola, Valentine’s Video, Fast Consulting Certificate of Achievement
    10. Kristal Elma AwardsEdit, Advertising Association, June 2012, Coca-Cola, 125th Year Anniversary Surprise, Best Branded Content Awards
    11. Cannes Lions, Cannes, June 2012, Coca-Cola Valentine’s Video, Promo & Activation Finalist
    12. Felis Awards, Mediacat, September 2012, Coca-Cola, Valentine’s Video, Target Group All Adults Award
    13. Felis Awards, Mediacat, September 2012, Coca-Cola, 125th Year Anniversary Surprise, Best Brand Content Awards
    14. Felis Awards, Mediacat, September 2012, Coca-Cola, 125th Year Anniversary Surprise, Best Brand Content Awards (Sponsorship)
    15. Digital Age Awards, Mediacat, April 2012, The Coca-Cola Company, Digital Advertiser of the Year Award
    16. Digital Age Awards, Mediacat, April 2012, Coca-Cola Turkey Corporate Web Site, Best Creative Website Award
    17. Digital Age Awards, Mediacat, April 2012, Fanta, Fanta Youth Festival Social Media Campaign Management, Best Engagement Strategy Award
    18. Digital Age Awards, Mediacat, April 2012, Cappy, Çık İşin İçinden Campaign, Second Best Creative Platform Usage Award
    19. Digital Age Awards, Mediacat  April 2012, Fanta, Fanta Youth Festival, Second Best Creative Community Management Award
    20. Digital Age Awards, Mediacat  April 2012 Cappy, Çık İşin İçinden Campaign, Second Best Creative Social Media Activation Award
    21. Mixx Awards, IAB, February 2012, Coca-Cola, Beklenmedik Misafir Campaign, Silver Viral Campaign Award
    22. Mixx Awards, IAB, February 2012, Coca-Cola Valentine’s Campaign, Bronze OOH Digital Activation Award
    23. Mixx Awards, IAB,May 2011, Sprite, Sprite Kafası Campaign, Golden Direct Marketing Award
    24. Mixx Awards, IAB, May 2011, Coca-Cola, 125th Year Anniversary Surprise, Golden Digital Integration Award
    25. Effie Awards, Advertising Association, January 2011, Turkish Airlines, Türkler Uçuyor Campaign, Silver Tourism Award
    26. Kristal Elma Awards, Advertising Association, June 2011, Turkish Airlines, Türkler Uçuyor Campaign, Corporate Reputation Award
    27. Kristal Elma Awards, Advertising Association, September 2013, Film / TV Category Kristal Elma with Sokak Oyunlarının Gerçek Kahramanları – Fanta
    28. Kristal Elma Awards, Advertising Association, September 2013, Creative Social Media Activation Category: Bronze Elma #olsadayesek (Coke’n Meal Campaign) – Coca-Cola
    29. Kristal Elma Awards, Advertising Association, September 2013, Online Video Category: Kristal Elma, Sokak Oyunlarının Gerçek Kahramanları – Fanta
    30. Kristal Elma Awards, Advertising Association, September 2013, Online Video Category: Kristal Elma, Beklenmedik Misafir – Coca-Cola
    31. Kristal Elma Awards, Advertising Association, September 2013, Best TV Activation, Bronze Elma, #olsadayesek – Coca-Cola
    32. Kristal Elma Awards, Advertising Association, September 2013, Mobile Activation, Silver Elma – Annelerin Büyük Futbol Sırrı – Coca-Cola
    33. Kristal Elma Awards, Advertising Association, September 2013, Event Marketing, Bronze Elma – Sesli Sevgi – Coca-Cola
    34. Stevie Awards, Stevie Awards, August 2013, Best Facebook Page Management: Silver Stevie – Fanta Youth Festival Facebook Page
    35. Stevie Awards, Stevie Awards, August 2013, Branded Entertainment: Bronze Stevie – Burn Rail Jam 2013
    36. Felis Awards, Mediacat, November 2013, Best Special Activation Award: Beklenmedik Misafir, Coca-Cola
    37. Felis Awards, Mediacat, November 2013, Best Branded Sponsorship Activation: Rock’n Coke, Coca-Cola
    38. Felis Awards, Mediacat, November 2013, Best Consumer Engagement Activation: Beklenmedik Misafir, Coca-Cola
    39. Felis Awards, Mediacat, November 2013, Consumer Engagement Activation Certificate of Achievement: Sesli Sevgi, Coca-Cola
    40. Felis Awards, Mediacat, November 2013, FMCG Best in Class: Rock’n Coke, Coca-Cola
    41. Felis Awards, Mediacat, November 2013, Best Creative Platform Activation: Certificate of Achievement #yazgelse Activation, Coca-Cola
    42. Felis Awards, Mediacat, November 2013, Best Creative Social Media Application, Certificate of Achievement: Senin Yören Senin Hikayen, Coca-Cola
    43. Felis Awards, Mediacat, November 2013, Best Creative Twitter Activation, #olsadayesek, Coca-Cola
    44. Felis Awards, Mediacat, November 2013, Best Creative Viral Project, Certificate of Achievement, Rock’n Coke, Coca-Cola
    45. Felis Awards, Mediacat, November 2013, Best Creative Viral Project, Certificate of Achievement, Sokak Oyunlarının Kahramanları, Fanta
    46. Felis Awards, Mediacat, November 2013, Best Innovative Digital Project, Certificate of Achievement, Rock’n Coke, Coca-Cola
    47. Felis Awards, Mediacat, November 2013, Best Creative Storytelling, Senin Yören Senin Hikayen, Coca-Cola
    48. Felis Awards, Mediacat, November 2013, Best Branded Digital Content Project, Rock’n Coke, Coca-Cola
    49. Mixx Awards, IAB, February 2014, Coke Zero: Onu Tanıdınız mı?, Online Video Ad Category, Bronze Mixx,
    50. Mixx Awards, IAB, February 2014, Coca-Cola: Rock’n Coke “Ben Niye Yokum?”, Viral, Golden Mixx
    51. Mixx Awards, IAB, February 2014, Coca-Cola, Rock’n Coke:”Ben Niye Yokum?” Brand Awareness and Positioning, Golden Mixx
    52. Mixx Awards, IAB, February 2014, Coca-Cola, Rock’n Coke: “Ben Niye Yokum?” Best of the Year, Golden Mixx
    53. Effie Awards, Advertising Association, May 2014, Coca-Cola, Rock’n Coke ‘Ben Niye Yokum’, Digital, Golden Effie
    54. Best Top 10 Marketing Leader, 2013, Mediacat
    55. Top Advertising Marketers List 2013, Forbes Global
    56. Best Social Brand (Coca-Cola Turkey) @ Top 100 Social Brand List, Economist and Brandwatch , 2014
    57. Stevie Awards, Stevie Awards, August 2014, Coca-Cola Merak Ettim, Web Site, Golden Stevie
    58. Stevie Awards, Stevie Awards, August 2014, Coca-Cola Merak Ettim, Special Categories, Golden Stevie
    59. Stevie Awards, Stevie Awards, August 2014, Coca-Cola Senin Yören Senin Hikayen, Social Media Application, Silver Stevie
    60. Stevie Awards, Stevie Awards, August 2014, Coca-Cola Olsa da Yesek, Brand Experience, Silver Stevie
    61. Stevie Awards, Stevie Awards, August 2014, Coca-Cola, Yaz Gelse, Budget & Performance Campaign, Silver Stevie
    62. Stevie Awards, Stevie Awards, August 2014, Coca-Cola Merak Ettim, Web Site Design, Silver Stevie
    63. Stevie Awards, Stevie Awards, August 2014, Cappy Konuşan Meyveler, Best Facebook Fan Page, Bronze Stevie
    64. Kristal Elma Awards, Advertising Association, September 2014, Best Ambient, Kristal Elma, Görünmez Coca-Cola Makinesi
    65. Kristal Elma Awards, Advertising Association, September 2014, Best Branded Content, Kristal Elma, Rock’n Coke’ta Ben Niye Yokum?
    66. Kristal Elma Awards, Advertising Association, September 2014, Best Social Media Approach, Bronz Elma, Rock’n Coke’ta Ben Niye Yokum?
    67. Kristal Elma Awards, Advertising Association, September 2014, Best Social Media Approach, Gümüş Elma, Onun İsmi Ne?
    68. Kristal Elma Awards, Advertising Association, September 2014, Product Communication, Kristal Elma, Onun İsmi Ne?
    69. Kristal Elma Awards, Advertising Association, September 2014, Browser Based Social Media, Kristal Elma, Onun İsmi Ne?
    70. Kristal Elma Awards, Advertising Association, September 2014, Best Outdoor, Kristal Elma, Görünmez Coca-Cola Makinesi
    71. Kristal Elma Awards, Advertising Association, September 2014, Creative Social Media Communication, Gümüş Elma, Onun İsmi Ne?
    72. Kristal Elma Awards, Advertising Association, September 2014, Best Viral – Product Communication, Bronz Elma, Onun İsmi Ne?
    73. Kristal Elma Awards, Advertising Association, September 2014, Best Viral , Kristal Elma, Rock’n Coke’ta Ben Niye Yokum?
    74. Kristal Elma Awards, Advertising Association, September 2014, Best Digital Campaign, Gümüş Elma, Onun İsmi Ne?
    75. Kristal Elma Awards, Advertising Association, September 2014, Best Movie Beverage, Bronz Elma, Yeni Yılda İsmini Arayan Kız
    76. Kristal Elma Awards, Advertising Association, September 2014, Best Movie Entertainment, Kristal Elma, Rock’n Coke’ta Ben Niye Yokum?
    77. Kristal Elma Awards, Advertising Association, September 2014, Outdoor – FMCG, Bronz Elma, Görünmez Coca-Cola Makinesi
    78. W3 Awards, W3, October 2014, General Website Category – Marketing, Silver Award, Coca-Cola Merak Ettim
    79. W3 Awards, W3, October 2014, General Website Features – Home Page, Silver Award, Coca-Cola Merak Ettim
    80. W3 Awards, W3, October 2014, Microsite – Branding, Silver Award, Coca-Cola Merak Ettim
    81. IAB Global Insights Report, 2014, IAB, The Best Digital Ads of the World List, Coca-Cola, Rock’n Coke, “Ben Niye Yokum?”
    82. Felis Awards, Mediacat, November 2014, Coca-Cola Onun İsmi Ne?, Best Creative Social Media Integration, Felis
    83. Felis Awards, Mediacat November 2014, Coca-Cola, Gorunmez Coca-Cola Makinesi, Best Ambient Activation, Felis
    84. Felis Awards, Mediacat, November 2014, Coca-Cola, Yeni Yılda İsmini Arayan Kız, Food and Beverage Category, Creativity, Felis
    85. Felis Awards, Mediacat, November 2014, Coca-Cola, Gorunmez Coca-Cola Makinesi, Out of Home, Felis
    86. Felis Awards, Mediacat, November 2014 Coca-Cola, Görünmez Coca-Cola Makinesi, Event Activation, Certificate of Achievement
    87. Felis Awards, Mediacat, November 2014 Coca-Cola Merak Ettim Web Site, Best Web Site, Certificate of Achievement
    88. Felis Awards, Mediacat, November 2014 Coca-Cola Onun İsmi Ne? Web Site, Best Web Site, Certificate of Achievement
    89. Felis Awards, Mediacat, November 2014 Coca-Cola Onun İsmi Ne? Web Site, Best Micro Site, Felis
    90. Felis Awards, Mediacat, November 2014 Coca-Cola Onun İsmi Ne? Best Web Campaign, Certificate of Achievement
    91. Felis Awards, Mediacat, November 2014 Coca-Cola Onun İsmi Ne? Best Social Media Campaign, Felis
    92. Felis Awards, Mediacat, November 2014 Coca-Cola Onun İsmi Ne? Best Social Media Application, Felis
    93. Felis Awards, Mediacat, November 2014 Coca-Cola Onun İsmi Ne? Best Engagement Strategy, Certificate of Achievement
    94. Felis Awards, Mediacat, November 2014Coca-Cola, Onun İsmi Ne? Best Branded Content, Certificate of Achievement
    95. Felis Awards, Mediacat, November 2014Coca-Cola, Merak Ettim, Best Community Management, Certificate of Achievement
    96. Felis Awards, Mediacat, November 2014Coca-Cola, Onun İsmi Ne?, Best Branded Game, Certificate of Achievement
    97. Felis Awards, Mediacat, November 2014Coca-Cola Onun İsmi Ne? Best Consumer Engagement, Certificate of Achievement
    98. Mixx Awards, IAB, May 2015, Golden Mixx, Social Media Applications, Coca-Cola Onun İsmi Ne?
    99. Mixx Awards, IAB, May 2015, Bronze Mixx, Social Marketing, Viral, WOMM, COca-Cola Onun İsmi Ne?
    100. Stevie Awards, August 2015 ,Damla – The Journey of the Water, Branded Entertainment, Gold Stevie Winner
    101. Kristal Elma Awards, Advertising Association, October 2015, Suyun Seyahatnamesi – Mercan Dede, Damla Su, Bronze Kristal Award
    102. Kristal Elma Awards, Advertising Association, October 2015, Sprite ile Yol Durumu – Digital Banner, Sprite, Silver Kristal Award
    103. Felis Awards, Mediacat, November 2015, Encolour Your Summer, Coca-Cola, Best Director, Felis Awards
    104. Felis Awards, Mediacat, November 2015,Encolour Your Summer, Coca-Cola, Best Audial and Visual Effect, Felis Awards
    105. Felis Awards, Mediacat, November 2015, Confusing Coca-Cola Zero Test, Coca-Cola Zero, Best Special Event Usage, Felis Awards
    106. Felis Awards, Mediacat, November 2015, Confusing Coca-Cola Zero Test, Coca-Cola Zero, In Store Consumer Experience, Achievement Awards
    107. Felis Awards, Mediacat, November 2015, Journey of the Water, Damla, Best Branded Content, Felis Awards
    108. Felis Awards, Mediacat, November 2015, I like this Coke a Lot, Coca-Cola, Best Branded Content and Entertainment, Felis Awards
    109. Felis Awards, Mediacat, November 2015, Colorful Cans, Coca-Cola, Media Awards, Felis Award
    110. Felis Awards, Mediacat, November 2015, Cold Joke, Coca-Cola, Promo Activation and Digital Integration, Felis Award
    111. Felis Awards, Mediacat, November 2015, Share a Song, Coca-Cola, Rich Media, Achievement Award
    112. Effie Awards, Advertising Association,2016, Fuse Tea, Bu Rahatlık Nereden Geliyor?, Silver Award
    113. Effie Awards, Advertising Association, May 2016, Sprite, Sprite İşte Böyle Ferahlatır, Beverage, Bronze Award
    114. Kırmızı Awards, Hurriyet, May 2016, Coca-Cola, #Kolkola Social Media Communication, Best Social Media Communication
    115. Kırmızı Awards, Hürriyet, May 2016, Sprite, Sprite Yol Durumu, Media Activation, Certificate of Achievement
    116. Kristal Elma Awards, Advertising Association, October 2016, Fanta Tanecix: Sallamatör, Fanta, Dijital Mikro Siteler, Kristal Elma
    117. Kristal Elma Awards, Advertising Association, October 2016, Coca-Cola 8 Bit, Coca-COla, Gümüş Dijital Markalı İçerik
    118. Kristal Elma Awards, Advertising Association, October 2016, Coca-Cola Zero, Markette Kafaları Karıştıran Zero Testi, Kristal Elma, Dijital Kampanyaya Viral Etki
    119. Kristal Elma Awards, Advertising Association, October 2016, Coca-Cola, Coca-Cola 8 Bit, Kristal Elma, Sosyal Medya, En Yaratıcı Gerçek Zamanlı Aktivasyon
    120. Kristal Elma Awards, Advertising Association, October 2016, Coca-Cola, Coca-Cola 8 Bit, Bronz Sosyal Medya En Yaratıcı İçerik Stratejisi
    121. Kristal Elma Awards, Advertising Association, October 2016, Coca-Cola, Coca-Cola Kolkola, Gümüş, En iyi Entegre Kampanya
    122. Kristal Elma, Advertising Association, October 2016, Coca-Cola, Coca-Cola Kolkola, Gümüş, Film – TV Sinema
    123. Kristal Elma Awards, Advertising Association, October 2016, Coca-Cola, Coca-Cola Kolkola, Bronz, Kurumsal İmaj
    124. Kristal Elma Awards, Advertising Association, October 2016, Fanta, Fanta O Ses Turuncu Koltuk, Bronz, En İyi Medya Kullanımı
    125. Kristal Elma Awards, Advertising Association, October 2016, Fanta, Fanta O Ses Turuncu Koltuk, Bronz En iyi Medya Kullanımı Sponsorluk
    126. Kristal Elma Awards, Advertising Association, October 2016, Fanta, Fanta Tanecix Sallamatör, Gümüş, Medya Kullanımı Web Kullanımı
    127. Kristal Elma Awards, Advertising Association, October 2016, Fanta, Fanta O Ses Fanta Turuncu Koltuk, Bronz, Markalı İçerik Kullanımı
    128. Kristal Elma Awards, Advertising Association, October 2016, Coca-Cola, Kol Kola Coca-Cola, Kristal Elma, En İyi Reklam Müziği
    129. Felis Awards, Mediacat, November 2016, Fanta Sallamatör, Fanta, Digital Category, Felis
    130. Felis Awards, Mediacat, November 2016,Coca-Cola, Coca-Cola KolKola 8 Bit Football, Felis, Branded Content and Entertainment Category,
    131. One Awards, Marketing Türkiye, 2017, Hepsi Burada, Most Reputable eCommerce Platform
    132. Webrazzi Awards, Webrazzi, 2017, hepsiburada, eCommerce Platform of the Year
    133. Marketing Türkiye, 2018, hepsiburada, Coolest eCommerce Platform of the Year
    134. Fortune Türkiye, 2018, Turkey Top 50 CMO List

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