Yüce Zerey is a distinguished figure in the realm of marketing and business development, with an illustrious career that spans across leading multinational corporations. His academic foundation is robust, holding a BA in Economics from Istanbul Bilgi University and a BSc in Economics from the London School of Economics, both achieved through scholarships. Furthering his expertise, he completed an MA in Economics at Marmara University and an MBA at Istanbul Bilgi University.
Yüce’s professional journey began at Istanbul Bilgi University, where he imparted his knowledge as a lecturer in the MBA programs, simultaneously excelling as a marketing manager. His strategic vision and innovative approach led him to Ülker, where as a marketing and business development manager, he spearheaded numerous projects, enhancing the brand’s domestic and international market presence.
His trajectory of success continued at Turkish Airlines, where he played a pivotal role as the eCommerce and Brand Manager. Under his leadership, Turkish Airlines underwent a significant digital and brand transformation, setting new standards in e-commerce and interactive marketing.
Yüce’s expertise was further recognized at The Coca-Cola Company, where he ascended from Interactive Marketing Manager to Integrated Content Director for Turkey, Central Asia, and the Caucasus Region. In this capacity, he was instrumental in driving the interactive marketing transformation and overseeing the content production and management for all the brands within the region.
At Unilever, Yüce took on the role of Digital Director for an extensive region, leading digital activities across numerous categories and brands. His strategic foresight was pivotal in managing the Digital Transformation process across these diverse markets.
Continuing his impressive career, Yüce served as the Chief Marketing Officer at Hepsiburada, where he was responsible for overseeing a comprehensive range of marketing activities, from brand management to data analytics and customer relationship management.
Beyond his corporate achievements, Yüce has contributed significantly to academia, serving as a faculty member at Bilgi University for 18 years and sharing his wealth of knowledge in Marketing Management and Interactive Marketing.
An accomplished author, Yüce has shared his insights through columns in notable publications like Radikal Newspaper and CNN Türk, and as a regular contributor to Tuhaf Magazine. His literary contributions include influential works such as “The Profesyonel”, “Fabrika Ayarlarına Dön”, “Mima”, and “İstila”.
Currently, Yüce Zerey continues to shape the future of marketing and business development as a board member and consultant for various companies, leveraging his vast experience and the insights gained from over 165 domestic and international awards.
e-Mail: [email protected]
Web : www.yucezerey.com
Twitter: @yucezerey | https://twitter.com/yucezerey
Linkedin: https://tr.linkedin.com/in/yucezerey
Instagram: http://instagram.com/yucezerey
Youtube: https://www.youtube.com/user/yucezerey
Radikal: http://www.radikal.com.tr/index/yuce_zerey/
CNN Türk: http://www.cnnturk.com/yazarlar/yuce-zerey
Awards
- Direct Marketing Awards, DPID, February 2011, Coca-Cola Happiness Truck Activation and Viral Film, Best Guerilla Activation Award
- Direct Marketing Awards, DPID, February 2011, Sprite Kafası Campaign, Best Mobile Marketing Campaign Award
- Digital Age Awards, Mediacat, April 2011,Sprite Kafası Campaign, Best Mobile Campaign Award
- Direct Marketing Awards, DPID, February 2012, Coca-Cola Valentine’s Machine Viral Video, Best Viral Marketing Campaign
- Digital Age Awards, Mediacat, April 2012, Coca-Cola, Mothers’ Great Football Secret, Best Creative Mobile Marketing Campaign
- Mixx Awards, IAB, May 2012, Coca-Cola, Rock’N Coke Microsite, Best Digital Integration Award
- Mixx Awards, IAB, May 2012, Sprite Kafası Microsite, Best Direct Marketing Campaign Award
- Kristal Elma Awards, Advertising Association, June 2012, Sprite Kafası, Mobile Marketing Certificate of Achievement
- Kristal Elma Awards, Advertising Association, June 2012, Coca-Cola, Valentine’s Video, Fast Consulting Certificate of Achievement
- Kristal Elma AwardsEdit, Advertising Association, June 2012, Coca-Cola, 125th Year Anniversary Surprise, Best Branded Content Awards
- Cannes Lions, Cannes, June 2012, Coca-Cola Valentine’s Video, Promo & Activation Finalist
- Felis Awards, Mediacat, September 2012, Coca-Cola, Valentine’s Video, Target Group All Adults Award
- Felis Awards, Mediacat, September 2012, Coca-Cola, 125th Year Anniversary Surprise, Best Brand Content Awards
- Felis Awards, Mediacat, September 2012, Coca-Cola, 125th Year Anniversary Surprise, Best Brand Content Awards (Sponsorship)
- Digital Age Awards, Mediacat, April 2012, The Coca-Cola Company, Digital Advertiser of the Year Award
- Digital Age Awards, Mediacat, April 2012, Coca-Cola Turkey Corporate Web Site, Best Creative Website Award
- Digital Age Awards, Mediacat, April 2012, Fanta, Fanta Youth Festival Social Media Campaign Management, Best Engagement Strategy Award
- Digital Age Awards, Mediacat, April 2012, Cappy, Çık İşin İçinden Campaign, Second Best Creative Platform Usage Award
- Digital Age Awards, Mediacat April 2012, Fanta, Fanta Youth Festival, Second Best Creative Community Management Award
- Digital Age Awards, Mediacat April 2012 Cappy, Çık İşin İçinden Campaign, Second Best Creative Social Media Activation Award
- Mixx Awards, IAB, February 2012, Coca-Cola, Beklenmedik Misafir Campaign, Silver Viral Campaign Award
- Mixx Awards, IAB, February 2012, Coca-Cola Valentine’s Campaign, Bronze OOH Digital Activation Award
- Mixx Awards, IAB,May 2011, Sprite, Sprite Kafası Campaign, Golden Direct Marketing Award
- Mixx Awards, IAB, May 2011, Coca-Cola, 125th Year Anniversary Surprise, Golden Digital Integration Award
- Effie Awards, Advertising Association, January 2011, Turkish Airlines, Türkler Uçuyor Campaign, Silver Tourism Award
- Kristal Elma Awards, Advertising Association, June 2011, Turkish Airlines, Türkler Uçuyor Campaign, Corporate Reputation Award
- Kristal Elma Awards, Advertising Association, September 2013, Film / TV Category Kristal Elma with Sokak Oyunlarının Gerçek Kahramanları – Fanta
- Kristal Elma Awards, Advertising Association, September 2013, Creative Social Media Activation Category: Bronze Elma #olsadayesek (Coke’n Meal Campaign) – Coca-Cola
- Kristal Elma Awards, Advertising Association, September 2013, Online Video Category: Kristal Elma, Sokak Oyunlarının Gerçek Kahramanları – Fanta
- Kristal Elma Awards, Advertising Association, September 2013, Online Video Category: Kristal Elma, Beklenmedik Misafir – Coca-Cola
- Kristal Elma Awards, Advertising Association, September 2013, Best TV Activation, Bronze Elma, #olsadayesek – Coca-Cola
- Kristal Elma Awards, Advertising Association, September 2013, Mobile Activation, Silver Elma – Annelerin Büyük Futbol Sırrı – Coca-Cola
- Kristal Elma Awards, Advertising Association, September 2013, Event Marketing, Bronze Elma – Sesli Sevgi – Coca-Cola
- Stevie Awards, Stevie Awards, August 2013, Best Facebook Page Management: Silver Stevie – Fanta Youth Festival Facebook Page
- Stevie Awards, Stevie Awards, August 2013, Branded Entertainment: Bronze Stevie – Burn Rail Jam 2013
- Felis Awards, Mediacat, November 2013, Best Special Activation Award: Beklenmedik Misafir, Coca-Cola
- Felis Awards, Mediacat, November 2013, Best Branded Sponsorship Activation: Rock’n Coke, Coca-Cola
- Felis Awards, Mediacat, November 2013, Best Consumer Engagement Activation: Beklenmedik Misafir, Coca-Cola
- Felis Awards, Mediacat, November 2013, Consumer Engagement Activation Certificate of Achievement: Sesli Sevgi, Coca-Cola
- Felis Awards, Mediacat, November 2013, FMCG Best in Class: Rock’n Coke, Coca-Cola
- Felis Awards, Mediacat, November 2013, Best Creative Platform Activation: Certificate of Achievement #yazgelse Activation, Coca-Cola
- Felis Awards, Mediacat, November 2013, Best Creative Social Media Application, Certificate of Achievement: Senin Yören Senin Hikayen, Coca-Cola
- Felis Awards, Mediacat, November 2013, Best Creative Twitter Activation, #olsadayesek, Coca-Cola
- Felis Awards, Mediacat, November 2013, Best Creative Viral Project, Certificate of Achievement, Rock’n Coke, Coca-Cola
- Felis Awards, Mediacat, November 2013, Best Creative Viral Project, Certificate of Achievement, Sokak Oyunlarının Kahramanları, Fanta
- Felis Awards, Mediacat, November 2013, Best Innovative Digital Project, Certificate of Achievement, Rock’n Coke, Coca-Cola
- Felis Awards, Mediacat, November 2013, Best Creative Storytelling, Senin Yören Senin Hikayen, Coca-Cola
- Felis Awards, Mediacat, November 2013, Best Branded Digital Content Project, Rock’n Coke, Coca-Cola
- Mixx Awards, IAB, February 2014, Coke Zero: Onu Tanıdınız mı?, Online Video Ad Category, Bronze Mixx,
- Mixx Awards, IAB, February 2014, Coca-Cola: Rock’n Coke “Ben Niye Yokum?”, Viral, Golden Mixx
- Mixx Awards, IAB, February 2014, Coca-Cola, Rock’n Coke:”Ben Niye Yokum?” Brand Awareness and Positioning, Golden Mixx
- Mixx Awards, IAB, February 2014, Coca-Cola, Rock’n Coke: “Ben Niye Yokum?” Best of the Year, Golden Mixx
- Effie Awards, Advertising Association, May 2014, Coca-Cola, Rock’n Coke ‘Ben Niye Yokum’, Digital, Golden Effie
- Best Top 10 Marketing Leader, 2013, Mediacat
- Top Advertising Marketers List 2013, Forbes Global
- Best Social Brand (Coca-Cola Turkey) @ Top 100 Social Brand List, Economist and Brandwatch , 2014
- Stevie Awards, Stevie Awards, August 2014, Coca-Cola Merak Ettim, Web Site, Golden Stevie
- Stevie Awards, Stevie Awards, August 2014, Coca-Cola Merak Ettim, Special Categories, Golden Stevie
- Stevie Awards, Stevie Awards, August 2014, Coca-Cola Senin Yören Senin Hikayen, Social Media Application, Silver Stevie
- Stevie Awards, Stevie Awards, August 2014, Coca-Cola Olsa da Yesek, Brand Experience, Silver Stevie
- Stevie Awards, Stevie Awards, August 2014, Coca-Cola, Yaz Gelse, Budget & Performance Campaign, Silver Stevie
- Stevie Awards, Stevie Awards, August 2014, Coca-Cola Merak Ettim, Web Site Design, Silver Stevie
- Stevie Awards, Stevie Awards, August 2014, Cappy Konuşan Meyveler, Best Facebook Fan Page, Bronze Stevie
- Kristal Elma Awards, Advertising Association, September 2014, Best Ambient, Kristal Elma, Görünmez Coca-Cola Makinesi
- Kristal Elma Awards, Advertising Association, September 2014, Best Branded Content, Kristal Elma, Rock’n Coke’ta Ben Niye Yokum?
- Kristal Elma Awards, Advertising Association, September 2014, Best Social Media Approach, Bronz Elma, Rock’n Coke’ta Ben Niye Yokum?
- Kristal Elma Awards, Advertising Association, September 2014, Best Social Media Approach, Gümüş Elma, Onun İsmi Ne?
- Kristal Elma Awards, Advertising Association, September 2014, Product Communication, Kristal Elma, Onun İsmi Ne?
- Kristal Elma Awards, Advertising Association, September 2014, Browser Based Social Media, Kristal Elma, Onun İsmi Ne?
- Kristal Elma Awards, Advertising Association, September 2014, Best Outdoor, Kristal Elma, Görünmez Coca-Cola Makinesi
- Kristal Elma Awards, Advertising Association, September 2014, Creative Social Media Communication, Gümüş Elma, Onun İsmi Ne?
- Kristal Elma Awards, Advertising Association, September 2014, Best Viral – Product Communication, Bronz Elma, Onun İsmi Ne?
- Kristal Elma Awards, Advertising Association, September 2014, Best Viral , Kristal Elma, Rock’n Coke’ta Ben Niye Yokum?
- Kristal Elma Awards, Advertising Association, September 2014, Best Digital Campaign, Gümüş Elma, Onun İsmi Ne?
- Kristal Elma Awards, Advertising Association, September 2014, Best Movie Beverage, Bronz Elma, Yeni Yılda İsmini Arayan Kız
- Kristal Elma Awards, Advertising Association, September 2014, Best Movie Entertainment, Kristal Elma, Rock’n Coke’ta Ben Niye Yokum?
- Kristal Elma Awards, Advertising Association, September 2014, Outdoor – FMCG, Bronz Elma, Görünmez Coca-Cola Makinesi
- W3 Awards, W3, October 2014, General Website Category – Marketing, Silver Award, Coca-Cola Merak Ettim
- W3 Awards, W3, October 2014, General Website Features – Home Page, Silver Award, Coca-Cola Merak Ettim
- W3 Awards, W3, October 2014, Microsite – Branding, Silver Award, Coca-Cola Merak Ettim
- IAB Global Insights Report, 2014, IAB, The Best Digital Ads of the World List, Coca-Cola, Rock’n Coke, “Ben Niye Yokum?”
- Felis Awards, Mediacat, November 2014, Coca-Cola Onun İsmi Ne?, Best Creative Social Media Integration, Felis
- Felis Awards, Mediacat November 2014, Coca-Cola, Gorunmez Coca-Cola Makinesi, Best Ambient Activation, Felis
- Felis Awards, Mediacat, November 2014, Coca-Cola, Yeni Yılda İsmini Arayan Kız, Food and Beverage Category, Creativity, Felis
- Felis Awards, Mediacat, November 2014, Coca-Cola, Gorunmez Coca-Cola Makinesi, Out of Home, Felis
- Felis Awards, Mediacat, November 2014 Coca-Cola, Görünmez Coca-Cola Makinesi, Event Activation, Certificate of Achievement
- Felis Awards, Mediacat, November 2014 Coca-Cola Merak Ettim Web Site, Best Web Site, Certificate of Achievement
- Felis Awards, Mediacat, November 2014 Coca-Cola Onun İsmi Ne? Web Site, Best Web Site, Certificate of Achievement
- Felis Awards, Mediacat, November 2014 Coca-Cola Onun İsmi Ne? Web Site, Best Micro Site, Felis
- Felis Awards, Mediacat, November 2014 Coca-Cola Onun İsmi Ne? Best Web Campaign, Certificate of Achievement
- Felis Awards, Mediacat, November 2014 Coca-Cola Onun İsmi Ne? Best Social Media Campaign, Felis
- Felis Awards, Mediacat, November 2014 Coca-Cola Onun İsmi Ne? Best Social Media Application, Felis
- Felis Awards, Mediacat, November 2014 Coca-Cola Onun İsmi Ne? Best Engagement Strategy, Certificate of Achievement
- Felis Awards, Mediacat, November 2014Coca-Cola, Onun İsmi Ne? Best Branded Content, Certificate of Achievement
- Felis Awards, Mediacat, November 2014Coca-Cola, Merak Ettim, Best Community Management, Certificate of Achievement
- Felis Awards, Mediacat, November 2014Coca-Cola, Onun İsmi Ne?, Best Branded Game, Certificate of Achievement
- Felis Awards, Mediacat, November 2014Coca-Cola Onun İsmi Ne? Best Consumer Engagement, Certificate of Achievement
- Mixx Awards, IAB, May 2015, Golden Mixx, Social Media Applications, Coca-Cola Onun İsmi Ne?
- Mixx Awards, IAB, May 2015, Bronze Mixx, Social Marketing, Viral, WOMM, COca-Cola Onun İsmi Ne?
- Stevie Awards, August 2015 ,Damla – The Journey of the Water, Branded Entertainment, Gold Stevie Winner
- Kristal Elma Awards, Advertising Association, October 2015, Suyun Seyahatnamesi – Mercan Dede, Damla Su, Bronze Kristal Award
- Kristal Elma Awards, Advertising Association, October 2015, Sprite ile Yol Durumu – Digital Banner, Sprite, Silver Kristal Award
- Felis Awards, Mediacat, November 2015, Encolour Your Summer, Coca-Cola, Best Director, Felis Awards
- Felis Awards, Mediacat, November 2015,Encolour Your Summer, Coca-Cola, Best Audial and Visual Effect, Felis Awards
- Felis Awards, Mediacat, November 2015, Confusing Coca-Cola Zero Test, Coca-Cola Zero, Best Special Event Usage, Felis Awards
- Felis Awards, Mediacat, November 2015, Confusing Coca-Cola Zero Test, Coca-Cola Zero, In Store Consumer Experience, Achievement Awards
- Felis Awards, Mediacat, November 2015, Journey of the Water, Damla, Best Branded Content, Felis Awards
- Felis Awards, Mediacat, November 2015, I like this Coke a Lot, Coca-Cola, Best Branded Content and Entertainment, Felis Awards
- Felis Awards, Mediacat, November 2015, Colorful Cans, Coca-Cola, Media Awards, Felis Award
- Felis Awards, Mediacat, November 2015, Cold Joke, Coca-Cola, Promo Activation and Digital Integration, Felis Award
- Felis Awards, Mediacat, November 2015, Share a Song, Coca-Cola, Rich Media, Achievement Award
- Effie Awards, Advertising Association,2016, Fuse Tea, Bu Rahatlık Nereden Geliyor?, Silver Award
- Effie Awards, Advertising Association, May 2016, Sprite, Sprite İşte Böyle Ferahlatır, Beverage, Bronze Award
- Kırmızı Awards, Hurriyet, May 2016, Coca-Cola, #Kolkola Social Media Communication, Best Social Media Communication
- Kırmızı Awards, Hürriyet, May 2016, Sprite, Sprite Yol Durumu, Media Activation, Certificate of Achievement
- Kristal Elma Awards, Advertising Association, October 2016, Fanta Tanecix: Sallamatör, Fanta, Dijital Mikro Siteler, Kristal Elma
- Kristal Elma Awards, Advertising Association, October 2016, Coca-Cola 8 Bit, Coca-COla, Gümüş Dijital Markalı İçerik
- Kristal Elma Awards, Advertising Association, October 2016, Coca-Cola Zero, Markette Kafaları Karıştıran Zero Testi, Kristal Elma, Dijital Kampanyaya Viral Etki
- Kristal Elma Awards, Advertising Association, October 2016, Coca-Cola, Coca-Cola 8 Bit, Kristal Elma, Sosyal Medya, En Yaratıcı Gerçek Zamanlı Aktivasyon
- Kristal Elma Awards, Advertising Association, October 2016, Coca-Cola, Coca-Cola 8 Bit, Bronz Sosyal Medya En Yaratıcı İçerik Stratejisi
- Kristal Elma Awards, Advertising Association, October 2016, Coca-Cola, Coca-Cola Kolkola, Gümüş, En iyi Entegre Kampanya
- Kristal Elma, Advertising Association, October 2016, Coca-Cola, Coca-Cola Kolkola, Gümüş, Film – TV Sinema
- Kristal Elma Awards, Advertising Association, October 2016, Coca-Cola, Coca-Cola Kolkola, Bronz, Kurumsal İmaj
- Kristal Elma Awards, Advertising Association, October 2016, Fanta, Fanta O Ses Turuncu Koltuk, Bronz, En İyi Medya Kullanımı
- Kristal Elma Awards, Advertising Association, October 2016, Fanta, Fanta O Ses Turuncu Koltuk, Bronz En iyi Medya Kullanımı Sponsorluk
- Kristal Elma Awards, Advertising Association, October 2016, Fanta, Fanta Tanecix Sallamatör, Gümüş, Medya Kullanımı Web Kullanımı
- Kristal Elma Awards, Advertising Association, October 2016, Fanta, Fanta O Ses Fanta Turuncu Koltuk, Bronz, Markalı İçerik Kullanımı
- Kristal Elma Awards, Advertising Association, October 2016, Coca-Cola, Kol Kola Coca-Cola, Kristal Elma, En İyi Reklam Müziği
- Felis Awards, Mediacat, November 2016, Fanta Sallamatör, Fanta, Digital Category, Felis
- Felis Awards, Mediacat, November 2016,Coca-Cola, Coca-Cola KolKola 8 Bit Football, Felis, Branded Content and Entertainment Category,
- One Awards, Marketing Türkiye, 2017, Hepsi Burada, Most Reputable eCommerce Platform
- Webrazzi Awards, Webrazzi, 2017, hepsiburada, eCommerce Platform of the Year
- Marketing Türkiye, 2018, hepsiburada, Coolest eCommerce Platform of the Year
- Capital Türkiye, 2018, Turkey 30 CMO Award
- Fortune Türkiye, 2018, Turkey Top 50 CMO List
- One Awards, Marketing Türkiye, 2018, Hepsi Burada, Most Reputable eCommerce Platform
- Webrazzi Awards, Webrazzi, 2018, hepsiburada, eCommerce Platform of the Year
- Webrazzi Awards, Webrazzi, 2018, hepsiburada, Marketplace Platform of the Year
- Niesel Türkiye, Good Life Brands/İyi Yaşam Markaları E-commerce, 2019
- Altın Örümcek Ödülleri, Efsane Cuma entegrasyonu, dijital entegre kampanya E-commerce, 2019
- The One Awards, Marketing Türkiye, En itibarlı marka, Most Reputable eCommerce Platform, 2019
- Webrazzi Awards, Webrazzi, 2019, hepsiburada, eCommerce Platform of the Year
- Webrazzi Awards, Webrazzi, 2019, hepsiburada, Marketplace Platform of the Year
- ECHO Awards, Marketing Türkiye, İtibar ve Güven Açısından En Başarılı E-Ticaret Sitesi, 2019
- ECHO Awards Ürün Gamı Açısından En Başarılı E-Ticaret Sitesi E-commerce 2019
- ECHO Awards, Marketing Türkiye, En İyi Mobil E-Ticaret Uygulaması, 2019
- ECHO Awards, Marketing Türkiye, Teslimat ve Satış Sonrası Hizmetler Açısından En Başarılı E-Ticaret Sitesi, 2019
- ECHO Awards, Marketing Türkiye, Beyaz Eşya 1. 2019
- ECHO Awards Marketing Türkiye, Küçük Ev Aletleri 1. 2019
- ECHO Awards Marketing Türkiye, Hobi/Eğlence 1. 2019
- ECHO Awards Marketing Türkiye, Müşterilerine En İyi E-Ticaret Deneyimi Yaşatan Marka 2. 2019
- ECHO Awards Marketing Türkiye, Ofis/Kırtasiye 2. 2019
- ECHO Awards Marketing Türkiye, E-Ticaret Alanında En Yenilikçi 2. 2019
- ECHO Awards Marketing Türkiye, Kullanım Kolaylığı Açısından En Başarılı E-Ticaret Sitesi 2. 2019
- ECHO Awards, Marketing Türkiye, Saat 2. 2019
- ECHO Awards, Marketing Türkiye, Kitap 2. 2019
- ECHO Awards Marketing Türkiye, Güneş Gözlüğü 2. 2019
- ECHO Awards Marketing Türkiye, Teknoloji 2. 2019
- ECHO Awards, Marketing Türkiye, Online Pazar yeri 2. 2019
- ECHO Awards, Marketing Türkiye, Yapı market 3. 2019
- Capital Türkiye, 2019, Turkey 30 CMO Award
- Fortune Türkiye 2020, Türkiye’nin En Etkin 50 CMO’su
- Tech Brands Turkey, En İyi Teknoloji Markası 2020
- Social Media Awards Turkey, Online Alışveriş Kategorisi Gümüş, 2020
- Effie Awards Türkiye, Offline / Online Pazaryeri Gümüş. 2020
- Felis Awards, PR Kategorisi Sosyal Sorumluluk Ödülü, 2020
- B2B Exellence Awards, En Başarılı eTicaret Platformu, 2020
- Kristal Elma Awards, En İyi Reklam Müziği, 2020